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DESIGNED FOR X NICHE
This portion of the copy should explain whatever
claim you have on the headline in 2-3 lines.
What's their next step? Why should they take it?
USP/OBJECTION
This portion of the copy should explain whatever claim you have on above this in 2-3 lines.
USP/OBJECTION
This portion of the copy should explain whatever claim you have on above this in 2-3 lines.
USP/OBJECTION
This portion of the copy should explain whatever claim you have on above this in 2-3 lines.
THE PROBLEM
This portion of the copy should explain whatever
claim you have on the headline in 2-3 lines.
Make it look hard/useless/slow
This portion of the copy should explain whatever claim you have on the headline in 2-3 lines.
Why is it worse?
This portion of the copy should explain whatever claim you have on the headline in 2-3 lines.
This portion of the copy should explain whatever
claim you have on the headline in 2-3 lines.
That supports the headline
STEP #1/CAPTION
This portion of the copy should explain
whatever claim you have on the headline in 2-3
lines.
Frequently asked question or quote?
STEP #2/CAPTION
This portion of the copy should explain
whatever claim you have on the headline in 2-3
lines.
Frequently asked question or quote?
That supports the headline
That supports the headline
STEP #3/CAPTION
This portion of the copy should explain
whatever claim you have on the headline in 2-3
lines.
Frequently asked question or quote?
Person’s Name
Title, Company
What they have built, done, use
cases or similar...
. . . .
This portion of the copy should explain whatever
claim you have on the headline in 2-3 lines.